While the menu features an array of chef-inspired dishes and high-quality Wagyu beef, it was only natural for the premium, fast-paced casual concept to take it to the next level with a unique flavorful burger feel. The Swag Burger consists of a burger with double wagyu and brisket mix, charred jaleños, candied ghost pepper bacon to wrap up the heat, sweet tomato relish to add some sweet habanero pepper jack cheese, and hot steak sauce.
For the new product, the company initiated a consumer research study that focused on the initial reaction to the product and used its savory description to test the peal. The company conducted a concept test on taste, workmanship, product name and price. Over 2,500 participants took part in the study, with around 500 people being tested per concept. The research proved invaluable in determining the choices of Wagyu beef versus Angus beef in the burger.
Paul Griffin, the culinary chef at BurgerFi, who has redefined the way guests eat burgers since it was founded in 2011, said, “BurgerFi’s foundation is burgers, and because of the spicy chicken wars in recent years Having been part of the cultural conversation, we’ve wanted to put the heat in a category we’re proud of. When we came up with the spicy burger idea, it was fun to play with ingredients and textures. The candied ghost pepper bacon is perfect for guests who are more adventurous. That, mixed with the boldness of Wagyu and creaminess and the kick of Habanero Pepper Jack Cheese, really rounds off the burger and makes it one of the tastiest menu items that BurgerFi has created. ”
The burger will be available in-store, online and on the internet, as well as third party delivery at participating locations.
Julio Ramirez, CEO of BurgerFi, said: “The Swag Burger takes our unique Wagyu beef offering that is included in our CEO Burger and gives it a daring flavor with different textures and flavors that add a daring flavor with every bite Produces wort. Creating this flavorful burger sensation is another example of how we’re redefining the way the world eats burgers. BurgerFi will always find ways to keep growing, driving trends and creating iconic offerings as part of our mission to deliver the best burger experience.
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