Foods & Culinary

Eat Just brings vegetable egg brand to South Africa, South Korea

Eat Just brings vegetable egg brand to South Africa, South Korea

Eat Just, the meat company based on vegetable eggs and cell culture, has entered new markets after closing commercial deals in South Africa and South Korea.

Previously known as Hampton Creek and Just and headquartered in San Francisco, the company has partnered with Infinite Foods, a plant-based food distributor in South Africa, to bring its Just Egg products to retail and hospitality markets.

In South Korea, Eat Just signed a deal with Paris Baguette, a bakery-café franchise, and a similar food service company Paris Croissant – both affiliated with partner food company SPC Samlip – ahead of a planned retail and online launch in the Asian country .

Through the collaboration with Infinite Foods, the US company’s mung bean-based product Just Egg Folded will be on the shelves of the South African retailer Wellness Warehouse across the country and in the out-of-home channel in Ce Town, Johannesburg and Durban with Lexi’s restaurant groups , Jackson’s and Great Ce Deli.

Based on a $ 200 million round of funding secured in March, Josh Tetrick, CEO and Co-Founder of Eat Just said, “We are grateful to our team of innovators who bring new ideas to life that have a positive impact on society and impact the environment and Infinite Foods is the ideal partner to help us expand into this market. They bring invaluable expertise in reaching the African consumer and have the value chain to help us deliver this breakthrough product to consumers at home and in restaurants. “

Michelle Adelman, Founder and CEO of Infinite Foods, added, “We are excited about the opportunities this partnership creates as it aligns with Infinite Foods’ ethos of creating socio-economic sustainability, advancing a plant-centric lifestyle and using technology to to enable great products to hit the market.

“Eat Just is an innovative company at the forefront of food technology, which makes it a great partner to help Infinite Foods solve the food security, health and sustainability issues we face in Africa.”

Eat Just’s products were founded in 2011 and are also available in restaurants and retail stores in Canada and through the out-of-home channel in China. Late last year, Singore proved the company’s cell-cultured “chicken bites” were selling in an unnamed restaurant after the city-state gave the go-ahead for such products to be marketed.

Eat Just has also previously entered into production and distribution partnerships with South Korean food company SPC Samlip, Mexican bakery giant Grupo Bimbo, Southeast Asian food company Betagro Group, Latin American oil and fat company Alianza Team and delivery platform Delivery Hero.

Other SPC-affiliated restaurants in South Korea that offer Eat Just products include Eggslut, Shake Shack, Dunkin ‘, and Baskin Robbins.

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