Goyal launches e SaNTA to connect aqua farmers with exporters

Trade and Industry Minister Piyush Goyal launched an e-commerce platform for marine products called e-SaNTA on Tuesday to connect the country’s aqua farmers and exporters. The move was aimed at putting an end to the middlemen and helping the aqua farmers get better reimbursement prices.

On the occasion, Goyal said, “It will allow aqua farmers to get a better price and exporters to buy quality products directly from farmers, thereby improving traceability, a key factor in international trade.”

‚ÄúThis website will clearly offer our farmers a new and digital solution with an additional alternative way to sell their products. Now our farmers can sell on this platform with the push of a button, “he said.

The minister also suggested that the Marine Products Export Development Agency (MPEDA) should have a buyer and seller rating system on the portal because buyers can see ratings and make appropriate decisions.

Around 18,000 aqua farmers currently contribute to the country’s marine exports.

According to Goyal, the use of modern tools and techniques can help increase shrimp production from the current 40,000 tons to 6 to 7 lakh t.

The platform offers services such as easy registration, information about buyers and sellers, as well as expanding the business and ensuring better prices for farmers.

The platform will change the traditional way of doing business, word of mouth, he added, saying it will also improve the lives and incomes of farmers by reducing risk, reducing product and market awareness, and protecting against wrong practices.

e-SaNTA (which means mandi or market) is a digital bridge to bridge market differences and will act as an alternative marketing tool between farmers and buyers by eliminating middlemen.


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