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The US-American alternative meat producer Impossible Foods has announced that it will sell its products in the Middle East.
The Californian company – known for its plant-based Impossible Burger – presented its local launch at the Dubai World Expo. The products are sold in restaurants in the United Arab Emirates, the first market in the Middle East.
The Impossible Burger is certified kosher, halal and gluten-free and will be sold from Friday (October 1st) in the Pickl, Sticky Rice, Akira Back and The MAINE Oyster Bar & Grill restaurants.
Aside from its home market, Impossible Foods already sells its products in Canada and a number of Asian countries.
Dennis Woodside, President of Impossible Foods said, “Impossible products are made for every cuisine and culture, and we couldn’t be more excited to launch in our first Middle East market. The UAE’s status as a global travel and culinary hub will enable a whole new region of consumers to experience Impossible Burger for the first time. ”
Stephen Flawith, CEO and Founder of Pickl, said, “Today people want to reduce their meat consumption for many reasons, be it environmental, health or ethical reasons. We are thrilled to round off our Pickl Plant Based Menu with the introduction of Impossible Burger. ”
Impossible Foods was founded in 2011 by Patrick Brown, Professor of Biochemistry at Stanford University. Investors include Mirae Asset Global Investments, Khosla Ventures, Microsoft founder Bill Gates, and Google Ventures, who have raised more than $ 1.5 billion for the company to date.
In ril. Media reports suggested Impossible Foods had its eye on a public listing.