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Mars Food is committed to promoting further vegetable consumption through the Peas Please initiative

Mars Food UK is updating its current Peas Please Vegetable Pledge to help the nation get their extra serving of vegetables each day. The new promise, set to be achieved by 2023, aims to deliver a staggering 450 million vegetable servings across the brand’s portfolio over the next two and a half years.

In 2017, the company committed to promoting higher vegetable consumption through fresh on-pack and online recipe inspiration, in addition to its food service business and in-house in the associate canteens. However, the company is pleased to announce that these pledges are now closed and will therefore – along with a variety of leading companies – update its pledges to 2023.

Peas Please is a UK initiative run by the Food Foundation that aims to get people to eat more vegetables by encouraging companies to „pledge” their support. Over the next two years, the company will continue its work, delivering 450 million servings of vegetables through the sale of its Dolmio tomato sauces – all of which have one serving of vegetables in each serving.

In addition, the company will continue to encourage more vegetable consumption through social media campaigns from Dolmio, Ben’s Original and Seeds of Change, through its food service business and internally among employees.

Rob Hollis, Marketing Director, Mars Food UK said: “We are incredibly excited to have worked with Peas Please over the years. With the vast majority of people in the UK not eating the recommended 5 servings of fruits and vegetables per day, it is important that we do our part to ensure that people eat healthier meals. „

“Our new goal of advancing healthier eating is ambitious and exciting as we commit to delivering 450 million servings of vegetables to the country over the next two years. The company firmly believes that better food today equals better word tomorrow, and we are taking on the challenge of using this new vegetable promise to make the nation eat well, ”concluded Hollis.