Orkla’s Naturli ‘brand
Orkla has cemented its ambitions in plant-based foods by building an alternative protein business, while the Norway-based company has signaled its willingness to make acquisitions in this category.
The Oslo-based company, which is home to vegetarian brands Naturli ‘and Annama, said today (July 30) it aims to be one of the leading providers of alternative proteins in Europe and build on the forecast it made in September got to double the income from crops. Food within two years.
Orkla has appointed Elin Tveito Lidman as CEO of the new Orkla Alternative Proteins (O) unit. Previously, she was Vice President of Strategy at Orkla, previously Marketing Director at Orkla Home & Personal Care.
Group President and CEO Jaan Ivar Semlitsch said: “We are only at the beginning of a massive shift towards alternative protein sources. For Orkla, alternative proteins are a key area of focus that offers great growth opportunities. Our goal is to all of them.” achieve with plant-based foods and to ensure that people can choose these products without compromising on taste or texture. “
Orkla’s herbal brands, which also include Felix Veggie, Beauvais Veggie and Lecora Green Line, had total sales of NOK 869 million (US $ 105.5 million) in 2020, up 21% from 2019.
Orkla aims to generate NOK 3 billion in plant-based food sales by 2025.
Orkla said the new O division will work with its existing herbal brands to develop an overall strategy for alternative proteins and “help accelerate the pace of growth outside Orkla’s current home markets”. It added that the company “will be making larger quantities [plant-based] Acquisitions when the right opportunities arise “.
Tveito Lidman said: “I look forward to starting recruiting key personnel for the O organization and working closely with everyone already involved in building Orkla’s factory business.”