The end of foods rich in fat, salt and sugar in multi-buy campaigns in England has been postponed by six months.
In December, the Westminster government, which oversees health regulations in England, announced that rules would be introduced in ril 2022 to ban promotions such as “buy one, get one free” or “3 for 2” on unhealthy foods.
It was announced this week that implementation of the new regulations, which will cover companies with at least 50 employees, will begin next October. The government said it was responding to industry feedback and wanted to give companies “enough time to prepare for these restrictions.”
According to the new rules, “less healthy promotions” will no longer be offered at “key locations” such as cash registers, store entrances, aisle ends and their online equivalents, the government said. Refilling of sugary soft drinks free of charge is also prohibited in the catering sector.
There is a two-step process to define which products will be affected by the new restrictions. First, the products will only be subject to the new rules if they belong to a number of categories listed in the regulations. If a product falls into one of these categories, the second stage is to apply the country’s “nutrient profiling model” from 2004 to 2005. If a food product scores four or more points, or a beverage product scores one or more, it is considered an HFSS and cannot be promoted.
The post curbs for unhealthy food promos in England that have been pushed back were first published on Just Food.