You ever go into a chipotle and look at the offerings and think, “Gee, I really wish I could make one of them look? „Now, thanks to Chipotle’s collaboration with ELF Cosmetics, you can finally emphasize your eyes with Sofritas.

The new make-up line includes a plump “Make It Hot” lip gloss, an avocado-like make-up sponge, a make-up bag that looks like a bag of chips and a 12-color eye shadow -Palette of shades that go with anything corn salsa to do with the black beans in a chipotle burrito bar. Every purchase of the eyeshadow palette includes a voucher for free chips and guacamole from the chain.

Chipotle isn’t the first grocery brand to enter the makeup world, either. Recently, Tito Hot Sauce collaborated with Hipdot on a line of products. In 2017 Taco Bell solicited makeup looks inspired by its menu items. And who could be the Dr. Forgot Pepper Lip Smackers?

Also, Chipotle can now use light and goofy PR blessings. The company has spent most of the past few years dodging and lax food safety claims bad treatment of workers;; In March last year, a Chipotle worker in New York said he had been fired call in sick. And Chipotle has also made speculative purchases during the pandemic, calling independent restaurants and offering to buy out their leases so they can continue to expand.

The least they can do now is bring out a lipstick that tastes like fajitas.

De Dana

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