Yelp users can now search for Asian-owned restaurants and other businesses thanks to a tool on the reviews platform announced today. According to the company, Yelp searches for Asian-owned companies in the US increased 130 percent in February 2021 compared to the same period last year, suggesting that consumers are actively and increasingly looking for such companies.

Similar to Women, black, and Latinx Business owners can add these attributes to their Yelp listings. Asian business owners now have the ability to identify themselves when they log into their accounts and follow a few steps. In its announcement of the feature, Yelp states that the company will seek to protect companies branding themselves as Asian by „proactively monitoring company websites for hate speech directed against the Asian community in order to mitigate and remove hateful, racist or harmful content „.

This introduction of new tools comes at a time when attacks against Asians and islanders in the Pacific in the United States, including the United States, are increasing Shoot Atlanta that killed eight people, six of whom were Asian women. In a new report, the found more than 110 incidents of anti-Asian violence, verbal harassment and vandalism explicitly racially based in the past year, from slaps across the face to bumps on the ground, all accompanied by blurring and clues about race or COVID-19. Chinese restaurants suffered from the business collapse early last year as fears of the novel coronavirus began to spread graffiti messages of hatredwhen some Chinese eating habits blamed the coronavirus and as political leaders, including President Donald Trump, repeated the disease as „chinese virus, „”Wuhan virus,” and „Kung flu. ”

Model of a Yelp listing with

Business owners on Yelp can now choose an Asian-owned attribute themselves.Photo: Yelp

This latest feature from Yelp is part of the company’s wider public commitment to „stand in solidarity with color communities” articulated last June When protests increased in the US after the murders of George Floyd, Breonna Taylor and Ahmaud Arbery, including victims of police brutality and violence against blacks. In October, Yelp unveiled a tool for identifying companies accused of racism and told Eater, „We are clearly opposed to racism, whether it’s on the platform or off the platform.”

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