It’s time for Dr. Bronner’s beehive to rise. This is our moment, we can now have our so and … chocolate? In early August, the giant of the natural Sos will be released a line of chocolates The company hopes that this will bring greater fairness and transparency to an industry that is confronted with environmental and labor crises. But how will it compare to the company’s iconic non-food products? Can it scrub my life clean?

I first got a bottle of Dr. Bronner’s picked up the absolutely bizarre label, replete with thousands of spiritual, religious, and political proclamations, and it has since become a place in my life. Well, every mention of Dr. Bronner’s characters draw my attention – every time I walk past a bodega window filled in those tall, chaotically labeled containers, I feel a touch of bliss. I wash my body, dishes and floors with it. And in a world where hundred million dollar „good deals” are almost mythical, Dr. Bronners to get pretty close. As Vox writes, Employees earn well above the minimum wage and receive health care and childcare grants, and the company spends millions of dollars each year advocating prison reform, cannabis legalization, and environmental justice. In 2012, David Bronner, the company’s CEO (that is Cosmic Engagement Officer, in Dr. B’s language) was locked in a cage of hemp plants in Washington, DC, to protest the criminalization of hemp and cannabis.

It’s surprising at first glance how the long-established natural detergent company is pushing its way into the grocery sector – they also sell coconut oil – but in many ways it makes perfect sense that Dr. Bronner’s in a chocolate bar is going to start. Even though issues along the long food supply chain have come to the fore, chocolate production is still widespread Exploitation, child labor, and Environmental degradation. In a press release from Dr. Bronner, who showcased the new chocolates, said this entry into the food sector “is a vehicle for the company to spread delicious chocolate while addressing environmental and social damage in the chocolate industry by improving sourcing and manufacturing practices by Dr Bronner’s Magic All-One Chocolate. ”

According to a press release, the chocolate was developed in collaboration with Swiss chocolatiers and industry experts and ensures “a chocolate experience like no other – from the brand that is known for making it like no other”. The production of cocoa for these bars will focus on regenerative agriculture, namely on the dynamic agroforestry that Dr. Bronner describes chemicals as „integrating complementary trees and other crops that create biodiversity, improve yields and income streams, and avoid the use of toxic ones” by recreating the way plant species naturally support each other in a healthy tropical forest . „

The decision to add chocolate to the Dr. Bronner was driven by the company, which learned that many of the farmers in Ghana who supply its Regenerative Organic Certified Serendipalm (Dr. Bronner’s sos contain organic palm kernel oil) also grow cocoa, according to the announcement. “It was,” writes David Bronner in the press release, “a perfect opportunity to expand our partnership with fair trade farmers by developing these cocoa beans and other ingredients – all sourced to the highest possible standards – into a rich, delicious dark chocolate that assesses soil and community health and quality of life for everyone in the supply chain. „

Admittedly, when looking at one of the company’s upcoming all-one chocolates, it’s hard to tell from a Dr. Distinguish Bronner’s hand. And honestly, I kind of love that. The bars are 70 percent dark chocolate – not quite dark enough, but I’ll allow it – and sweetened with coconut sugar. Flavors such as salted almond butter, tender coconut praline and roasted whole hazelnuts place a very wise emphasis on the kind of salty-sweet peeling that makes the best chocolate bar art.

While it’s hard – and yes, okay, completely pointless – to compare this to chocolate, the bottle of molten gold that sits on the ledge of my shower sets a high bar for everything else the company sells. Can a company that has established itself as the benchmark for quality and ethical behavior in the cleaning industry strike lightning bolts again and demand the same cultic audience that it reaches with its SOS? Perhs Easier To Measure (Or Maybe Not): Is There Any Food In The World That Really With The Burning Splendor Of A Full Bottle Of Dr. Bronners can keep up?

To be honest, I am a little disappointed that the aromas of the chocolate no longer match the fragrances of Dr. Bronner match. The brand’s citrus smells like the freshest fruit, and the peppermint is like something I’d inhale if I ingested a bite of panna cotta. Apart from eucalyptus and tea tree, I would definitely order any fragrance from an ice cream parlor. While some Swiss chocolatiers are reading this and working on my idea of ​​combining the best of this way and chocolate, I content myself with a bar of hazelnut butter chocolate. It’s wrapped in a green label that is almost identical to one that hugs a bottle like that under my sink.